FXX

Behold: the ultimate couch!

FXX came to us to help figure out how to make their holiday marathon of Family Guy episodes stand out. My concept hinged ona core assertion - “the modern couch wasn’t built to take 187 hours of pure entertainment” - and we just went hog wild from there.

In addition to the core concept, I also provided all background research throughout the pitch and wrote several scripts for the final spots. They wanted me to make a guest appearance in it, but I have a face made for radio.

The campaign won tons of awards, including a Promax for Best Interstitial and a Golden Trailer for Most Innovative. Thanks, Ultimate Couch!

Services provided include:

• Concept development

• Campaign strategy & launch planning

• Branding strategy & creative direction

• Audience development

• Brand activation concepting

• Script & award submission writing