Netflix Games / Squid Game Unleashed

Still playing.

Our former Lucid client went over to Netflix Games and specifically requested that I work on the account. The strategy I defined helped organically grow the follower count of the platform’s Instagram handle by thousands in under six months.

A few months into the account, I was rotated onto the launch plan for Squid Game Unleashed, where the launch campaign I built for the game helped the game rack up over 10 million installs - one of the five most-downloaded games on the entire platform.

Services provided include:

• Go-to-market, product launch & market entry strategy

• Campaign development

• Brand voice

• Monthly strategic planning

• Game launch strategies & support concepts

• Writing for social content, scripts & internal process documentation