Strategy

• RFP response & new business strategy

• Campaign strategy & creative direction

• Go-to-market strategy

• Brand positioning, identity, & differentiation

• Competitive analysis & market research

• Partnership strategy development

Research

• Content archaeology

• Competitive intelligence gathering

• Consumer behavior analysis

• Cultural context mapping

• Historical brand analysis

• Trend spotting

Copywriting

• Brand voice & tone development

• Campaign concept development

• RFP response writing

• Strategic brief development

• Awards submission writing