Netflix

How ‘bout them Cowboys?
(please don’t hate me, Eagles fans)

I worked with the trailer team to help them figure out the right positioning for the right audience for America’s Team: The Gambler And His Cowboys, Netflix’ limited documentary series about Jerry Jones’ history of success.

As an unfortunate fan of the sorry, no-account Carolina Panthers, this wasn’t easy! But the doc was so good that I was able to overcome my intense jealousy and help both the editors and the client find the right angle.

Services provided include:

• Campaign & trailer messaging strategy

• Content mining & thematic development

• Positioning development & logline writing

• Audience research

• Ethnographic content analysis