Waymo

Helping the robot car find its human touch

I’ve been the lead strategist on our agency’s Waymo account from the very beginning, growing the business from an RFP for a single video into a full social AOR with multiple renewals

I’ve worked closely with multiple stakeholder groups on the agency side, within Waymo, and with external partners & vendors to make sure everyone’s on the same page about what they’re doing and why they’re doing it.

It’s been one of the most rewarding accounts I’ve ever worked on - it’s not every day you get to work on a product with the genuine potential to make the world a less chaotic place.

See a case study video on our safety framework video here.

Services provided include:

• Go-to-market, product launch & market entry strategy

• Campaign development

• Brand voice

• Competitive positioning

• Quarterly strategic planning

• Partnership strategies

• Workshop planning, execution, & analysis

• Writing for social content, scripts & internal process documentation